About the Creator
Movement, Nature
& Intentional Living
I'm a Pacific Northwest-based outdoor enthusiast and content creator who believes the best way to move is through somewhere breathtaking. From scramble hikes above the clouds to sunrise trails along alpine ridgelines, I document the intersection of nature, movement, and intentional living — the exact values that Lululemon was built on.
My content lives at the crossroads of outdoor exploration and raw natural beauty. I wear Lululemon not because it's a brand, but because it performs when the trail gets steep and looks effortless when the summit view hits.
Campaign Overview
A Full-Day Alpine Hike
in Lululemon
A visual storytelling campaign that follows a full-day alpine hike — from pre-dawn preparation to golden-hour summit views — dressed entirely in Lululemon activewear. This campaign captures the brand's core philosophy of sweat, grow, connect applied to the wilderness.
This is Lululemon in its most elemental form: technical gear tested by real terrain, real elevation, and real effort. The Pacific Northwest backdrop — snow-capped Cascades, turquoise alpine lakes, exposed granite ridgelines — provides a visually stunning canvas that elevates the gear and communicates the brand's aspirational lifestyle positioning.
Why This Works for Lululemon
Beyond the Studio,
Into the Wild
Lululemon has been expanding aggressively into the outdoor and trail category. The “Further” campaign, the Wunder Train collection, and the Trail collection all signal a clear brand direction: beyond the studio, into the wild.
This campaign aligns perfectly with that trajectory.
Every frame positions Lululemon where the brand is headed — not on a yoga mat, but on a granite ridgeline at 6,000 feet. Real terrain. Real elevation. Real performance.
Gallery
The Photography Speaks for Itself
Film-inspired, warm-toned photography. Natural light. Minimal editing. Authentic moments shot across the Cascade Range.
Manifesto
The mountain doesn't care about your excuses. Neither do we.
Sweat once a day to regenerate your skin and your mind.
Do one thing a day that scares you.
The best views come after the hardest climbs.
Wear what moves with you.
— Summit State of Mind
Why Partner With Me
Real Gear, Real Hikes,
Real Content
Authentic Lululemon wearer
This is my actual gear, on my actual hikes. The Lululemon logo in these photos isn't a prop — it's earned.
Pacific Northwest location
Year-round outdoor content opportunities: summer scrambles, fall foliage hikes, winter snowshoeing, spring wildflower trails.
Film-inspired aesthetic
My visual style aligns with Lululemon's premium brand identity — warm-toned, cinematic, and deeply human.
Engaged, niche audience
An outdoor-curious community that trusts product recommendations because they see them used in the wild, not in a studio.
Let's Build Something Beautiful
Ready to Create
Together?
I'd love to bring Summit State of Mind to life with Lululemon. Let's talk about how we can create something authentic, beautiful, and true to the trail.