Campaign

Made to Move

Client
Athleta
Category
Outdoor
Location
Coastal rainforest, BC
Year
2026
Swinging an Athleta jacket overhead beside a mossy fallen log in the rainforest

Athleta's Sun Sports collection in motion — quick-dry, UPF 40+ activewear worn through coastal rainforest and along a mountain river.

A full day in the coastal rainforest and along a mountain river, dressed entirely in the Sun Sports collection — the line's promise of quick-dry, UPF 40+, made to move, in the terrain it was made for.

No studio, no flat lays. Every frame was shot on location: wet rocks, moss-covered boulders, river light filtering through the canopy. The gear gets tested by the place, and the photographs show it.

What was made

  • Editorial photography
  • Apparel & detail frames
  • Shot on location

Wear what moves with you.

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Slow Weekends