Campaign

Summit State of Mind

Category
Outdoor
Focus
Activewear
Location
Cascade Range
Year
2026
Walking toward the edge of an alpine meadow, a blue lake and glaciated peaks below

A full-day alpine hike — from pre-dawn preparation to golden-hour summit views, documented on real terrain.

A visual story that follows one alpine day in technical apparel — tested by real terrain, real elevation, and real effort.

Snow-capped Cascades, turquoise alpine lakes, exposed granite ridgelines: the Pacific Northwest does the work of taking the gear beyond the studio and into the wild.

What was made

  • Documentary photography
  • Apparel on trail
  • Landscape & portrait

The best views come after the hardest climbs.

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Trail Fuel